It was late September 2022 — my second year as Head of Funnels — when I discovered the power of journaling.
Especially in A/B testing, where you want to write down your hypothesis, your analysis, your results.
That habit alone led to at least €1M in funnel improvements — just because I could review what I learned again and again. It helped me understand what actually moved people.
But here’s where it became way more than just a marketing tool...
If you party, smoke, or just have a bad memory like me — you won’t remember what truly matters to you.
It’s like squeezing lemons and throwing out the juice.
That’s what happens when you don’t journal: your breakthroughs get wasted.
🧠 What journaling helped me uncover
After journaling for a full year, I could finally see the patterns.
For me, it always started with lack of sleep.
When I didn’t rest, my brain made worse decisions. Then I’d party, crash, and quit my projects.
2–3 months lost. Rebuilding. Financially drained. Spirit crushed.
And it all came down to something as simple as sleep.
Humans forget fast. But when I journaled my emotions, my habits, and my thoughts — I started noticing what changed my state:
✅ Running
✅ Gym
✅ Sleep
✅ Dopamine detox
✅ Real conversations
I realized just how much better I felt after doing them — and how dark it got when I didn’t.
Whenever I did alcohol or drugs, it was always a time full of mental pressure that I didn’t process.
If I didn’t catch it early… I’d lose 3–6 months in a depressive spiral.
⚠️ Dopamine detox opens a door
During the detox, your brain clears out the noise.
It can be uncomfortable — but you’ll hear what your mind is really concerned about.
These are moments where breakthroughs happen.
✍️ ACTION — Start Your Journal Today
Grab a notebook, journal, or some blank paper. Avoid distractions.
Put on some chill music, and just start writing.
📌 Write your thoughts.
📌 Track your goals.
📌 Note what you feel.
📌 Ask “what’s really going on inside?”
You don’t need to follow rules — just one sentence a day is enough to unlock deep clarity.